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The development marks a significant move by Merkur to expand its footprint within the French regulated gambling market.

On 27 August, Merkur signed a put option agreement with GPG Groupe Philippe Ginestet and DOFA, enabling the purchase of Casigrangi.

Casigrangi is the parent company of the Le Stelsia casino group, which operates seven small to mid-sized casinos across France along with related hospitality, restaurant and entertainment businesses. 

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By leaning into that imperfection, players may then exploit the knowledge and tip the house edge in their favor. Most casinos and courts around the world consider this to be cheating.

However, the judgment in that specific case against Star Casino ruled that Grant was a self-professed advantage player, and that a casino where the staff was competent and the games were operated correctly had nothing to worry about. 

Grant has maintained that advantage play is not “dishonest or cheating” ever since his first legal brush with Star Casino.

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“This partnership marks a significant step for SSG as we extend our product capability into the games space,” Brown said. “In Engage Games, we have found a partner with a proven ability to deliver games that produce real commercial outcomes for partners.”

Ryan Lawrence, founder of Engage Games, added: “Partnering with SSG – one of the most trusted names in global racing and sports betting – reflects the reputation and results we’ve built, and it’s the natural next step in our mission, to get better game experiences into the hands of as many players as possible.

“Through SSG’s network, we can now put proven, performance-driven capabilities in front of operators and rights holders worldwide.”