Pearl O Plinko

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“It was still very much a trading kind of UX,” he said of Kalshi at the beginning of the year. “The actual product offering has come a long way.”

Andrew Gonzalez, founder of prediction market infrastructure startup ParlayX, believes the ability of small teams to provide liquidity is one of the sector’s defining features. “Anyone can be a market maker,” he said. “You have these two- or three-man shops.”

Jefferies described market makers as the ecosystem’s “liquidity backbone”. They post executable bids and offers, manage inventory and provide prices when customer activity is heavily weighted to one side.

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Global operator Bet365 has confirmed plans to cut around 340 jobs in response to increased regulatory and tax-related costs.

The job cuts, which represent approximately 3% of Bet365’s workforce, will be made across the company’s offices in Stoke-on-Trent, Malta and Gibraltar.

Bet365 attributed the job cuts to a “highly competitive trading environment, plus increased regulatory and tax-related costs”.

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Local operators, meanwhile, have tried to close the gap by strengthening their technology, including working with world-class suppliers.

This can be difficult, however, as Atucha explains some larger platforms entering LatAm will only work with tier 1 operators, rather than helping smaller companies develop. “It’s challenging because first, whatever you would consider a tier 3 or a tier 2 or even a startup in an emerging market like Latin America can eventually become a tier 1 operator,” Atucha suggests.

“We’ve got lots of cases, EstrelaBet being one of them. They started from nothing and they grew a lot. And probably platform suppliers will have ignored them and regret that later on. You’ve got lots of cases like that.”