Lucky Phoenix

What is Lucky Phoenix?

“This partnership marks a significant step for SSG as we extend our product capability into the games space,” Brown said. “In Engage Games, we have found a partner with a proven ability to deliver games that produce real commercial outcomes for partners.”

Ryan Lawrence, founder of Engage Games, added: “Partnering with SSG – one of the most trusted names in global racing and sports betting – reflects the reputation and results we’ve built, and it’s the natural next step in our mission, to get better game experiences into the hands of as many players as possible.

“Through SSG’s network, we can now put proven, performance-driven capabilities in front of operators and rights holders worldwide.”

What is Lucky Phoenix?

The deal, subject to regulatory approvals, is expected to be finalised later in 2026.

With the addition of OmniLogic, the supplier expects to “add proven technology, specialist expertise and established customer partnerships that complement our existing capabilities and strengthen our global business”. 

OpenBet describes OmniLogic as “the partner of choice for lotteries worldwide”.

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Hollywood is rolling out the welcome mat for one of Las Vegas’ most popular gambling influencers.

According to The Hollywood Reporter, an independent feature film is in development about Stephen Matt Morrow—known to more than 1.6 million YouTube subscribers as Vegas Matt—marking the latest sign of mainstream entertainment’s growing fascination with casino content creation.

While traditional advantage play—a strategy-driven niche where gamblers use math and timing to tilt the odds—has long fascinated casinos, Hollywood is expanding its lens to include the modern world of slot influencers and casino content creators.