About this app
How to play Extreme Fruits Ultimate Deluxe
“Leadership is critical in setting expectations and maintaining accountability,” says Nicola Kociuba, learning and performance business partner at Evoke. “For example, our Nomination Committee monitors progress against diversity objectives and considers diversity in succession planning and appointments, while ensuring decisions remain based on merit, experience and capability.”
Playtech also tracks its DEI achievements. According to Sophie Yaxley, the company’s global Centre of Excellence director, female representation within Playtech’s leadership rose from 23% in 2021 to 32% in 2025.
“Ultimately, our focus is not only on representation, but on fostering an environment where everyone has the opportunity to contribute, develop and succeed,” Yaxley says.
About Extreme Fruits Ultimate Deluxe
“Not making the product available across all game suppliers and all product verticals would be a massive missed opportunity,” Wilson explains. “Wherever you can have a player placing a bet, give them the opportunity to win on the jackpot engine because it is such a sticky product.”
A branded jackpot also gives operators a visible identity across content they did not create, turning third-party games into something closer to their own ecosystem.
“There’s this huge, proven revenue opportunity, but it’s also about continuity of the brand that exists across the whole platform and the whole offering,” Wilson adds.
What is Extreme Fruits Ultimate Deluxe?
Players give up the standard mode to access a higher-variance version with steeper multiplier growth
The optional GO Ultra layer is where the release differentiates itself from a routine Hold & Spin title. GO Ultra is the step up. Activating it removes standard Bonus Spins from the feature pool and introduces Super Duper Bonus Spins, with Coins concentrated on fewer reels and multipliers that grow in larger increments.
The trade-off is deliberate. Players give up the standard mode to access a higher-variance version with steeper multiplier growth. The game carries high volatility, which positions GO Ultra as the risk-forward option inside an already volatile math model.